Fragrance Brand KAYALI Launches in China Via Sephora

Global fragrance brand KAYALI is entering the Chinese market on October 15 through an exclusive omnichannel partnership with Sephora. The launch will span over 300 stores and Sephora's digital platforms, marking a significant expansion for the brand in one of the world's largest and fastest-growing fragrance markets.

This move aims to accelerate KAYALI's growth in Asia, where it has experienced high double-digit expansion over the past two years. The brand seeks to become one of Sephora China's top three fragrance brands. The partnership with Sephora now covers over 30 countries and approximately 3,000 retail doors globally.

The China launch, developed over two years, coincides with a period of rapid acceleration in the Chinese fragrance category, driven by consumer demand for differentiation and discovery. Sephora's extensive market expertise and established presence were key factors in selecting them as the exclusive partner.

The initial product offering will include KAYALI bestsellers such as Vanilla | 28 and Musk | 12. Nine additional fragrances are scheduled for release in November, allowing consumers to explore layering and personalize their scent experiences.