France Bans Unconsented Telemarketing Calls, Imposes Fines

France is set to implement a new law banning telemarketing calls made without prior consumer consent, effective August 11. This legislation aims to protect individuals from harassing sales calls and prevent fraudulent practices, particularly targeting vulnerable populations.

Previously, French consumers had to register their numbers on a government-led platform to opt out of marketing calls. However, consumer groups reported that many call centers disregarded this list. Official estimates suggest that approximately three-quarters of French citizens received at least one unsolicited marketing call weekly.

Under the new regulations, companies are prohibited from contacting consumers unless they have obtained explicit prior consent. Consumers also retain the right to withdraw their consent at any time. Alice Vilcot, director at France's anti-fraud agency, stated that businesses must adhere to this requirement.

The penalties for non-compliance are substantial. Individuals can face fines of up to €75,000 per illegal call, while companies face a maximum penalty of €375,000 per call. Consumers can report illicit telemarketing activities through a designated government website.

The law includes exceptions, such as when a consumer actively checks a consent box in a form or when a company is recommending new offers to an existing customer with whom they have a contractual relationship.