Freddy's Frozen Custard collaborates with The Hershey Company for seasonal menu expansion
Freddy's Frozen Custard & Steakburgers will introduce a limited-time menu featuring three Hershey-branded desserts and the return of the French Onion Steakburger starting November 4.
Freddy's Frozen Custard & Steakburgers has announced a strategic partnership with The Hershey Company to debut three new seasonal frozen custard items. The items, which incorporate various Hershey confectionery products, will be available across the chain's locations beginning November 4.
In addition to the dessert additions, the restaurant chain is reintroducing its French Onion Steakburger to its menu. Both the new frozen custard treats and the steakburger will remain available to customers through January 5, 2026.
This limited-time offering follows a broader industry trend of quick-service restaurants leveraging established consumer brands to drive seasonal interest. By pairing its existing steakburger platform with recognized confectionery ingredients, Freddy's aims to increase transaction frequency during the final quarter of the year.