Freetrailer and POWER Sign Five-Year Partnership Agreement in Sweden
Freetrailer Group has finalized an exclusive five-year deal with electronics retailer POWER. The agreement anticipates expanding trailer rental services from 25 to approximately 60 store locations.
Freetrailer Group has secured an exclusive five-year contract with consumer electronics chain POWER in Sweden. Currently, Freetrailer operates at 25 of the retailer's 30 Swedish locations, managing a fleet of 96 trailers.
The agreement is set to scale alongside POWER's expansion plans, which include opening roughly 30 new stores over the next five years. This trajectory would more than double Freetrailer's service footprint within the retail chain, moving from its current coverage to approximately 60 locations.
Beyond basic rental operations, both companies intend to integrate the branded trailers into broader marketing initiatives. By leveraging the physical presence of the trailers, the partnership aims to increase brand visibility while providing added value to retail customers through logistical support.