Fressnapf Renews and Extends Partnership with GK Software

The Fressnapf Group, Europe's largest pet supply retailer with over 2,750 stores across 15 European countries, is advancing its digital transformation by migrating its store operations to the GK CLOUD4RETAIL cloud platform. This move aims to enhance seamless omnichannel customer engagement and future-proof its retail technology infrastructure.

Fressnapf has been a user of GK Software's retail solutions since 2013. The renewed and expanded partnership signifies a shift towards a fully cloud-native solution, expected to deliver greater flexibility in store processes, support a comprehensive omnichannel strategy, and enable faster system updates.

The company is placing increased focus on digitizing all in-store services for both customers and employees. This includes rethinking digital touchpoints such as point-of-sale (POS) systems, store inventory management, mobile consulting, and improving the user experience for customers and staff. To achieve these goals, Fressnapf requires a robust and reliable technology partner.

"GK CLOUD4RETAIL's ability to combine the strengths of a reliable platform with modular extensions is a key success factor for us," stated Randy John, Vice President of Product Development Digital Store Solution at Fressnapf Holding SE. "We aim to provide our stores and employees with a solution that supports all services: a stable, user-friendly, and dependable POS system that can be continuously expanded with additional functions. GK has proven itself over many years as a reliable and innovative partner, and demonstrated this again during our demanding selection process."

Fressnapf's strategic objectives align with GK's capabilities. The CLOUD4RETAIL platform provides an integrated, scalable, and modular architecture designed to meet evolving retail demands and empower retailers in the digital landscape.