Fundraise Up launches AI tool to assess nonprofit visibility
Fundraise Up has released a new free tool, AI Visibility Assessment, designed to help nonprofits understand how AI assistants perceive and represent their organizations. The launch aims to prepare them for the rise of agentic giving.

Fundraise Up, a fundraising platform used by thousands of nonprofits globally, has launched the AI Visibility Assessment. This new free tool is designed to show nonprofits how AI assistants currently understand and represent their organization.
The launch aims to help nonprofits prepare for the increasing prevalence of AI-assisted fundraising, often referred to as agentic giving. The assessment allows organizations to review how their websites, public data, and digital presence are perceived by AI systems.
Fundraise Up stated that the role of AI in fundraising is rapidly expanding. Agentic giving refers to the capability of AI to make independent donation decisions on behalf of users. The new tool is intended to provide organizations with a clear view of their standing in this evolving landscape.
The AI Visibility Assessment analyzes factors such as website content, search engine visibility, and publicly available data from an AI's perspective. The findings are intended to help organizations make necessary adjustments to ensure they effectively reach potential donors in the future.