GAC becomes Melbourne City FC's official automotive partner

Chinese automaker GAC has officially announced a strategic partnership with Australian professional football club Melbourne City FC. Under the agreement, GAC will serve as the club's official automotive partner, marking an expansion of the company's engagement with the Australian market.

GAC, which recently celebrated producing its 30 millionth vehicle since its founding in 1997, is focused on global expansion driven by technological innovation and customer-centric solutions. Melbourne City FC is a prominent club within Australia's professional football landscape and a key member of the City Football Group.

"Melbourne City FC has an incredible track record in all A-League competitions, and just like this club, we always give 100% in everything we do," stated Kevin Shu, CEO of GAC International Australia. "We are ambitious about where we want to be in the coming years, and in the same way this team approaches the game, we are seeking exciting and sustainable ways to strengthen our market position and connect with the club's supporters."

Melbourne City FC CEO Brad Rowse commented, "We are pleased to welcome GAC Australia to Melbourne City as our Official Automotive Partner. GAC shares our ambition to innovate, exceed expectations, and invest for the long term." He added that the club looks forward to helping GAC build meaningful connections with its members, fans, and the broader local community.

This sponsorship follows GAC's previous involvement with Sydney FC, indicating a broader strategy to increase its presence in Australia under the "In Australia, For Australia" philosophy. The company intends to strengthen ties with local consumers through various brand activation and community engagement initiatives.