GAC Deepens European Ties at Paris Motor Show

Chinese automaker GAC has strengthened its European presence with its participation in the 2026 Paris Motor Show. During the event, the company displayed its new energy vehicles and officially launched its European brand proposition, "GAC. THE ENGINEERS". GAC also introduced its GAC CARE+ service to European customers, signaling the next phase of its full value chain localization in the region.

At the motor show, GAC also announced a significant new partnership. The company entered into an official agreement with football club Chelsea FC, making GAC the club's official automotive partner. Chelsea football legend Claude Makélélé attended the partnership signing ceremony. This collaboration expands GAC's sports marketing efforts in Europe, following a previous strategic cooperation agreement with Villarreal CF.

GAC considers Europe a key market and a strategic hub for its global expansion. The company aims to combine its engineering expertise and technology with the development of local services and ecosystems. Football, one of Europe's most popular sports, is seen as an effective channel to connect with European consumers and enhance brand recognition.

Looking ahead, GAC plans to leverage its football partnerships with Chelsea and Villarreal to create targeted brand experiences that promote the company's integration into European markets and bring it closer to local users.