GAC Expands European Operations with New Models and Services at Paris Motor Show
Chinese automaker GAC unveiled its new European brand identity, new models, and service concept at the Paris Motor Show. The company is strengthening its European presence by increasing production and its sales network.
Chinese automaker GAC has presented its new brand strategy for the European market at the Paris Motor Show, including new vehicle models and a service concept. The company officially launched its new "GAC. THE ENGINEERS" brand in Europe and debuted the AION UT Cross model. The event marks GAC's effort to fully localize its value chain in Europe.
GAC has increased its production in Europe, manufacturing the AION V and AION UT models, which have achieved five-star safety ratings in Euro NCAP tests. The company plans to expand its European research and development capabilities with a new center set to open in 2027. The sales and after-sales network currently covers 30 European countries, with over 180 points of sale projected by year-end. GAC is also developing a local green energy ecosystem, including charging networks and battery recycling.
The company also introduced its new service brand, GAC CARE+, focusing on customer convenience and peace of mind. The new AION UT Cross combines the versatility of a hatchback, the spaciousness of an SUV, and hatchback practicality, aiming to meet European mobility needs. At the Paris Motor Show, GAC also announced a global partnership with Chelsea Football Club.
Looking ahead, GAC aims to provide European users with low-carbon, eco-friendly, and intelligent mobility experiences by enhancing its local services and product development.