GAC Expands to Europe at Paris Motor Show with New Models and Chelsea FC Partnership
GAC unveiled new alternative powertrain vehicles at the Paris Motor Show and announced an official automotive partnership with football club Chelsea FC.
Chinese automaker GAC showcased new alternative powertrain vehicles from its three brands at the 91st Paris Motor Show, featuring the global debut of the AION UT Cross. The company also officially launched its European brand promise, "THE ENGINEERS," and its GAC CARE+ service, signaling a new phase of localization.
GAC aims to establish itself as a trusted brand for European users by offering quality products and services, alongside building local ecosystems. Europe is viewed as a key market and strategic hub for GAC's global expansion.
During the show, GAC signed a global partnership agreement with football club Chelsea FC, becoming its official automotive partner. Chelsea legend Claude Makélélé attended the signing ceremony. This follows a strategic cooperation agreement with Villarreal CF earlier in 2026.
The company plans to leverage football partnerships with both Chelsea and Villarreal CF to engage fans and create locally relevant brand experiences, bringing GAC closer to European consumers.