GAC Launches European Strategy and Products at Paris Motor Show
Chinese automaker GAC unveiled its new European brand, services, and products at the 2026 Paris Motor Show, signaling a push for full-chain supply localization in the region.
Chinese automotive manufacturer GAC officially launched its new brand, services, and products at the 91st Paris Motor Show on October 12, 2026. The event marked a significant step in the company's strategy to localize its supply chain and operations across Europe.
During the show, GAC presented new energy vehicles from its three brands, with the AION UT Cross making its global debut. The company also officially rolled out GAC. THE ENGINEERS, its new brand proposition for Europe, and GAC CARE+, its European service brand.
GAC highlighted its European investment, including its Milan Design Center and a planned R&D center by 2027. The AION V and AION UT models are now manufactured in Europe and have achieved a five-star safety rating from Euro NCAP. The company aims to expand its sales and service network to cover 30 European countries with over 180 sales points by year-end.
Additionally, GAC announced a global partnership with Chelsea Football Club, seeking to enhance its connection with European consumers through sports. The company is committed to driving sustainable, intelligent, and low-carbon mobility experiences for European users.