GAC Launches European Strategy with New Models and Chelsea FC Partnership
GAC unveiled new energy vehicles at the Paris Motor Show, launching its "THE ENGINEERS" brand proposition for Europe. The company also announced a partnership with Chelsea FC.
Chinese automaker GAC is expanding its European presence, showcasing new energy vehicles at the Paris Motor Show which opened on October 12, 2026. The company launched its "THE ENGINEERS" brand proposition for the European market.
GAC displayed new electric vehicles across its three brands, including the global debut of the AION UT Cross. The GAC CARE+ service package also made its European debut, signaling a new stage of full-chain localization for the company on the continent.
The automaker emphasized its commitment to long-term growth in Europe, focusing on applying an engineer's mindset to products and technology while deepening local services. GAC aims to build trust with European users by offering high-quality products and services.
At the show, GAC announced a global partnership with Chelsea Football Club, becoming the team's Official Automotive Partner. Former Chelsea player Claude Makélélé attended the signing ceremony. This collaboration is part of GAC's strategy to connect with European consumers through sports and locally relevant brand experiences, building on previous partnerships with clubs like Villarreal CF.