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GAC Partners with Melbourne City FC as Official Automotive Partner

Chinese automotive manufacturer GAC has announced a strategic partnership with Australian football club Melbourne City FC, becoming its official automotive partner. The agreement aims to enhance GAC's presence in the Australian market.

25 July 2026
GAC Partners with Melbourne City FC as Official Automotive Partner

Chinese automotive manufacturer GAC has officially partnered with Australian professional football club Melbourne City FC, securing the role of the team's official automotive partner. The agreement was formalized at AAMI Park on July 24, 2026.

The collaboration is intended to strengthen GAC's market presence and engagement in Australia. Melbourne City FC is a significant club within the Australian sporting landscape and is part of the global City Football Group. GAC has been expanding its international footprint, highlighted by the recent production milestone of its 30 millionth vehicle since its founding in 1997.

"We have great ambitions for the coming years. Just like this team on the pitch, we are looking for dynamic and sustainable ways to strengthen our market position and connect with the club's supporters," stated Kevin Shu, CEO of GAC International Australia.

Melbourne City FC CEO Brad Rowse welcomed the partnership, noting shared values. "GAC shares our ambition to innovate, push boundaries, and invest for the long term. We look forward to helping GAC build strong connections with our members, supporters, and the wider local community."

This move follows GAC's previous engagement in Australian sports, including a partnership with Sydney FC, reinforcing its commitment to the "In Australia, For Australia" ethos. The company plans to strengthen ties with local consumers through various brand and community initiatives.

Original source: prnewswire.com