GAC Unveils New Europe Strategy at Paris Motor Show 2026
Chinese automaker GAC presented its new strategy for the European market at the Paris Motor Show on October 12, 2026. The company also launched the GAC. THE ENGINEERS brand to strengthen its localized presence.

Chinese automaker GAC unveiled its new strategy for the European market at the Paris Motor Show on October 12, 2026. The company launched the GAC. THE ENGINEERS brand, emphasizing engineering rigor to meet European quality standards, alongside new energy vehicles and the global debut of the AION UT Cross model.
GAC aims to deepen its presence in Europe by focusing on localized research and development, manufacturing, sales, and energy solutions. Its Milan Design Center supports local design, with a European R&D center planned for completion in 2027. The AION V and AION UT models are now manufactured in Europe and have achieved a five-star safety rating from Euro NCAP.
A parts distribution center in Rotterdam supports an efficient logistics network, and GAC's sales and service network spans 30 European countries, with over 180 sales points planned by year-end. The company is also developing green energy solutions aligned with European ESG requirements.
Looking ahead, GAC intends to become a trusted mobility brand for European users by integrating further into European industrial and green energy ecosystems. The company leverages over 20 years of collaboration with global partners and its proprietary technologies, such as ADiMOTION Power and ADiGO Intelligence.