GBK Brand Bar Hosts Pre-ESPY Luxury Lounge and World Cup Viewing Party

GBK Brand Bar hosted its annual Pre-ESPY Luxury Lounge & FIFA World Cup Semifinal Viewing Party on July 14, 2026, at the 6 Columbus Hotel Penthouse in New York. The invitation-only event brought together notable figures from the sports world, including ESPY nominees, Olympic medalists, professional athletes, and celebrities.

The gathering featured a curated selection of luxury lifestyle, wellness, and technology brands offering premium gifts and experiences. Among the featured partners were InBody, showcasing its body composition technology, and Nuropod by Parasym, introducing its wearable neuromodulation device. Other participating brands included Your Book Is Your Hook, Dulsa Botanical Complex, and Wontech USA.

Attendees, including ESPY nominees like Jake Adicoff and Olympic medalists such as Alex Shibutani, received gifts from various partners, including Roots of Fight and Antigua Apparel. The event also included a viewing of the FIFA World Cup Semifinal match, alongside food, cocktails, and music.

The event also highlighted the Swim Up Hill Foundation & Soweto Swim School, an organization focused on expanding access to swimming education in South African townships. GBK Brand Bar has a history of supporting philanthropic causes through its celebrity lounges.

GBK Brand Bar is a company specializing in experiential marketing and celebrity gifting lounges, particularly around major entertainment and sports industry events. Founded by Gavin Keilly, the company aims to connect brands with celebrities, athletes, and influencers.