Geely Auto: New vehicle development cycle averages 3-5 years
Automaker Geely Auto stated its new vehicle models undergo an average development cycle of 3-5 years, emphasizing a commitment to quality amidst rapid industry product cycles.
Geely Auto, a major Chinese automaker, has addressed the automotive industry's accelerated pace of new model releases and the phenomenon of "fast-tracked vehicles" by stating that its new car models undergo an average development cycle of 3 to 5 years.
This declaration highlights Geely's commitment to thorough design and testing, despite market pressures to shorten production timelines. The company utilizes its 16 global testing bases, accumulating over 100 million kilometers of vehicle testing to ensure product safety and reliability.
The company's stance contrasts with some reports indicating that over 650 new car models were launched in China in the first half of 2023. However, industry experts have questioned the accuracy of these figures, suggesting they may combine various trim levels and variants rather than distinct new models.
Industry analysis indicates that figures suggesting 500-600 new models are likely an imprecise aggregation, with the actual number of entirely new models being considerably lower. Geely's extended development cycle points to a strategy focused on long-term durability and quality over rapid market entry.