Gen Z Interested in Trades, But Industry Barriers Hinder Entry

More than half of Gen Z are now considering careers in skilled trades such as HVAC technicians or plumbers, according to Thumbtack’s 2024 Future of the Skilled Trades report. Young Americans are aware of the competitive wages in these fields, which often exceed the median wage for all U.S. workers, without the debt burden of a four-year degree.

Young people's interest is also boosted by social media content, which has made the appeal of these trades more visible than traditional industry campaigns. While financial aspects are attractive, Gen Z also seeks purpose and identity in their careers, elements that have been challenging for the industry to articulate.

According to Deloitte's research, 96 percent of Gen Z consider purpose essential to job satisfaction. Skilled trades offer a craft-based identity and work that is critical to building and maintaining the country's infrastructure. The outcomes of this work are tangible and demonstrable daily, potentially providing much-needed clarity.

However, a challenge for industry representatives has been articulating career paths beyond the initial years. Many can describe the duties of a first-year technician but rarely present the progression from technician to leadership roles or business ownership. This advancement exists but is not documented in an easily accessible way for young individuals.

Improving the industry's appeal requires earlier interventions. Cengage Group's research indicates that many potential trade professionals begin considering careers in skilled trades during high school or shortly after graduation. Early-stage programs and pre-apprenticeship training in high schools could offer young people practical experience and help them identify the right career path.