Gen Z Travelers Driving Timeshare Industry Growth, Study Finds
New nationwide research indicates Generation Z is actively purchasing timeshare ownership, with 80% of Gen Z owners recommending it to others.
Generation Z travelers are significantly contributing to the growth of the timeshare industry, according to a new nationwide study. Research from ARDA, the trade association for the vacation ownership and timeshare industry, reveals that Gen Z consumers are actively acquiring timeshare properties. Notably, 80% of these younger owners express willingness to recommend timeshare ownership to friends and family.
The findings suggest a shift in the demographic profile of timeshare buyers. Historically, the industry has appealed to older generations. The high recommendation rate among Gen Z owners could indicate a evolving perception of vacation ownership among younger consumers.
ARDA regularly conducts studies to track trends and consumer behavior within the vacation ownership sector. These reports provide key insights into market dynamics and the evolving preferences of travelers.
This trend may prompt timeshare companies to adjust their marketing strategies and product offerings to better align with the preferences and expectations of this emerging consumer base.