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General Motors CEO: Electric Vehicles Remain Long-Term Goal Despite Slowdown

General Motors CEO Mary Barra confirmed the company views electric vehicles as its ultimate goal, even as the pace of EV adoption in the United States has slowed.

10 September 2026
General Motors CEO: Electric Vehicles Remain Long-Term Goal Despite Slowdown
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General Motors (GM) continues to view electric vehicles as its ultimate long-term objective, despite a slowdown in EV adoption within the United States. Company CEO Mary Barra stated in an interview with Fortune magazine that she anticipates EVs will account for 40% to 50% of GM's sales by 2030.

While maintaining focus on electrification, Barra acknowledged that the company will continue to produce gasoline-powered and hybrid vehicles for several more years. This approach allows GM to navigate the evolving automotive market and consumer preferences.

Barra attributed the slower uptake of EVs in the U.S. to regulatory and political environments. She contrasted this with China and Europe, where she believes more aggressive government policies on emissions and charging infrastructure have accelerated EV adoption.

Consequently, GM plans to continue introducing hybrid models alongside its electric offerings and will maintain investments in battery technology and charging infrastructure. The company's commitment to an electric future remains, while adapting its strategy to current market realities.

Original source: ithome.com