GENMA's brand revamp yields major orders, global recognition for automation tech
RAINBOWCO's GENMA brand strategy overhaul has driven significant growth, leading to substantial orders for its terminal cranes and GENSMART automation technology globally.
RAINBOWCO (SZ: 002483), a manufacturer of premium equipment, has reported significant success for its GENMA brand following a strategic revamp initiated in September 2025. The company's terminal crane business has seen rapid expansion, securing a series of major orders and gaining international recognition for its GENSMART automation technology.
The company has successfully won several key contracts, with a single order for 50 rubber-tyred container gantry cranes (RTGs) from a Moroccan port establishing a new record for GENMA in the African market. Significant orders for quay cranes (STS) and rail-mounted gantry cranes (RMG) from the Netherlands, alongside STS and RTG orders from India, mark major advances in both the European and South Asian markets.
GENMA also secured an order for the world's largest rubber-tyred gantry crane, part of a series of seven automated RTG units. This achievement highlights the confidence major terminal operators place in GENMA's crane technology and automation capabilities.
The GENSMART automation platform, incorporating advanced technologies like AI and digital twins, has been central to this success. Combined deliveries and orders for GENMA's automated cranes and modernization projects have now surpassed 100 units, with performance validated in world-class container terminals.
"GENMA's breakthroughs in several global markets are the most direct recognition of our technical expertise and brand value," stated Martin Wu, CEO of RAINBOWCO. "We will continue to expand our global production and service network to offer our customers increasingly efficient and intelligent solutions."