German Psychologists' Association Adapts Social Media Strategy
The German Association of Psychologists (BDP) is holding a webinar on August 6, 2024, to present its updated social media communication strategy. The event aims to involve members in tailoring content for different platforms.
Berlin – The German Association of Psychologists (Berufsverband Deutscher Psychologinnen und Psychologen, BDP) is implementing strategic adjustments to its social media communication. The association announced a webinar on August 6, 2024, titled "Jointly Shaping Social Media Communication," for its members and active participants.
The primary goal of the webinar is to explain BDP's revised approach to utilizing various social media networks. This involves strategically placing different content types on platforms to ensure network optimization and target audience engagement. The association is inviting its members and officials to learn about these updates and how they can contribute.
During the online event, BDP will detail specific formats and content for posts, along with methods for effectively using each platform for association communication. Participants will also be informed on how they, as active members, can promote association content and become more involved.
BDP emphasizes that the session is valuable even for those not actively using social media, as it focuses on the strategic placement of content and highlights members as crucial sources for relevant information. The event will be conducted online via BigBlueButton.