GK Software and Adidas Receive Convrt Award for Customer Experience
GK Software SE and Adidas have been awarded the Convrt Award in the "Customer Experience Initiative" category. The award recognizes their collaboration in enhancing the customer experience globally.
Retail software company GK Software SE and sports brand Adidas have received the Convrt Award in the "Customer Experience Initiative" category. The award acknowledges their joint effort to significantly improve the customer experience across Adidas's global network of over 2,000 stores.
The collaboration focused on seamless omnichannel integration, innovative inventory tracking, and the utilization of personalized data to create an exceptional shopping experience. Together, GK Software and Adidas have successfully enhanced customer satisfaction, boosted sales, and improved operational efficiency within the global retail network.
GK Software's solutions were integrated with Adidas's RFID-based inventory tracking systems, streamlining logistics, improving stock accuracy, and increasing product availability worldwide. By transitioning its point-of-sale (POS) system to the GK platform, Adidas has established a comprehensive shopping experience across all channels. This includes loyalty programs offering personalized benefits based on customer purchasing history, leveraging tablets with the latest GK and merchandise management systems.
The Convrt Awards, established in 2023, recognize advancements in retail technology, design, and experience. Awards are presented across 32 categories, highlighting the behind-the-scenes players driving smarter and smoother shopping.