Google Launches Fitbit Edge Smartwatch Between Pixel Watch and Fitbit Air
Google has introduced the Fitbit Edge, a new wearable priced at $179.99 that sits between the Fitbit Air and Pixel Watch. The device combines a slim band design with an OLED display.
Google expanded its Fitbit device lineup with the introduction of the Fitbit Edge, a new wearable positioned between the Fitbit Air and the Pixel Watch. Priced at $179.99, the device aims to offer a middle-ground option for consumers.
The Fitbit Edge combines the slim band form factor of the Fitbit Air with an OLED display. This allows for features such as checking map directions, notifications, weather updates, and music controls directly on the wrist, offering more visual functionality than the simpler Fitbit Air.
In line with Google's other wearables like the Pixel Watch and Fitbit Air, the Edge integrates with Google Health Coach, powered by Gemini. This feature requires a Google Health Premium subscription. The coach can leverage user fitness, health, and medical data to create personalized weekly routines and workout plans, adjusting them based on the user's schedule.
The launch of the Fitbit Edge reflects Google's strategy to cater to a broader market of wearable technology users. By offering a device with enhanced display capabilities at a mid-range price point, Google seeks to capture consumers who desire more features than basic fitness trackers but may not require or opt for the higher-end Pixel Watch.