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Google Pixel 11 Launch Set for August 12, Price Increases Possible

Google has announced its next Made By Google event will take place on August 12 in New York City. New Pixel phones are rumored to potentially feature higher price tags.

7 July 2026
Google Pixel 11 Launch Set for August 12, Price Increases Possible

Google has confirmed its upcoming Made By Google launch event is scheduled for August 12 in New York City. While the invitation does not explicitly name devices, the included imagery strongly suggests a new Pixel phone with a design resembling previous models.

Reports indicate that the phones' design will remain similar to recent Pixel generations. Rumors also mention potential design updates, such as 'Pixel Glow' notification lights on the rear of the phone.

Furthermore, it is reported that Google may discontinue the 128GB base storage option for the smaller phone models. For the 2025 models, 256GB may become the new minimum storage capacity for both Pixel 10 and Pixel 10 Pro variants.

The event falls within the typical autumn smartphone launch season. The new Pixel devices will compete against flagship offerings from other major manufacturers. Potential price increases could be attributed to component shortages and the integration of AI features.

Original source: arstechnica.com