Google updates privacy policy to allow data usage for ad personalization

Google updated its privacy policy in mid-October to permit the use of content from Gmail, Google Drive, and Google Photos for advertising purposes. The change specifically applies to users who enable the 'Personal Intelligence' feature, which allows Google services to cross-reference personal data to provide tailored results and recommendations.

Under the updated terms, Google can analyze emails, documents, and photos to inform targeted advertisements. The company maintains that it does not use sensitive categories—such as race, religion, or health status—for ad targeting. Furthermore, Google states that identifying details are not shared directly with advertisers unless requested by the user, for example, by interacting with a 'click-to-call' advertisement.

Industry observers have noted potential inconsistencies in the policy regarding user consent. While Google describes the feature as opt-in, questions persist regarding whether users can effectively disable these data-sharing practices through account settings without impacting core service functionality. The company continues to maintain that users must explicitly consent to any data usage not already covered by current agreements.