Govee Launches Halloween Campaign Featuring Actress Sarah Michelle Gellar

Smart lighting company Govee launched its new nationwide Halloween campaign, "Turn Up the Spooky. Slay Halloween.," in early October, featuring actress Sarah Michelle Gellar.

The campaign utilizes Govee's outdoor lighting products to transform homes into a "cinematic" Halloween setting. Sarah Michelle Gellar, known for her roles in horror and supernatural genres, brings "a fitting dose of Halloween nostalgia" to the campaign and offers advice on creating atmosphere.

The campaign highlights the versatility of Govee's outdoor lighting portfolio, allowing for the illumination of a home's architecture and yard with various fixture types. Gellar herself advises focusing on a single architectural or landscape feature to make the lit area feel more dramatic.

Govee's technology, such as the DreamView feature, synchronizes lights with music and other effects. Additionally, the company's AI Lighting Bot 2.0 assists users in creating and personalizing lighting themes through text, voice, or image inputs.

The campaign is rolling out nationwide, with Govee aiming to provide consumers with ways to enhance their home's outdoor lighting for the upcoming holiday season. More information about the campaign and products can be found on Govee's website.