Graphic Design Field Is Expanding, Not Dying
A new book argues graphic design encompasses more than posters and logos, adapting to a constantly evolving field and its practitioners.
Jarrett Fuller's new book, "Graphic Designers After Graphic Design," challenges the traditional definition of graphic design. Published by Princeton Architectural Press, the work presents an optimistic view of the field's expanding nature through conversations with practitioners.
Fuller, a designer, writer, and professor, interviews professionals across various sectors including publishing, research, activism, performance, and artistic practice. He argues that graphic design extends beyond the mere production of posters, logos, and websites, highlighting the field's adaptability and evolution.
The book addresses the common insecurity designers feel about their discipline's identity and relevance. It suggests embracing this uncertainty rather than fearing it, proposing that designers can define their own practices, thereby unlocking new possibilities.
Released coinciding with the 10th anniversary of Fuller's podcast "Scratching the Surface," which features individuals whose work intersects with graphic design, the book specifically focuses on designers with broad, fluid, and public-facing practices.