Great Wall Motor Opens First Haval Dealership in Saudi Arabia

Chinese automaker Great Wall Motor Company Limited (GWM) has expanded its Middle Eastern presence with the opening of its first Haval-branded dealership in Jeddah, Saudi Arabia. The store's launch in August 2017 signified a key step in the company's strategic growth within the region.

While GWM had a prior market entry in Saudi Arabia, the establishment of a dedicated Haval facility in Jeddah, the country's primary port city, enhances the company's commitment to this important market. The new dealership, ADMC, part of the reputable AZAQ Group, is tasked with providing consumers with a quality experience aligned with Haval's brand strategy.

Prior to the showroom's opening and a planned official brand launch in October 2017, ADMC conducted several pre-opening marketing campaigns. These included online advertising and shopping mall exhibitions, showcasing the Haval H2 and generating significant public interest ahead of the dealership's debut.

The Saudi Arabian expansion is part of GWM's broader international growth. The company reported substantial increases in its overseas sales during 2017 and has also expanded into African markets. Further development of the dealership network in Saudi Arabia is planned, with intentions to establish facilities in other major cities such as Dammam and Riyadh.