Great Wall Motor Releases New Electric Vehicle Brand ORA
Chinese automaker Great Wall Motor (GWM) has officially unveiled ORA, a new brand dedicated exclusively to electric vehicles. The launch marks a significant move in the company's strategy for new energy mobility.
Great Wall Motor Company Limited (GWM) has officially launched ORA, a new brand focusing entirely on electric vehicles. The announcement on August 20, 2018, signifies a key development in GWM's ongoing expansion within the new energy automotive sector.
This move follows GWM's prior announcement of a joint venture with BMW and establishes ORA as a distinct entity for its new energy vehicle business. Ning Shuyong, Vice President of GWM and General Manager of ORA, highlighted the company's decade-long commitment to research and development in new energy technologies.
The brand name ORA is a tribute to the mathematician Leonhard Euler, reflecting GWM's dedication to precision and quality in vehicle development. The brand's core principles – Open, Reliable, and Alternative – emphasize an open business model, dependable vehicles with anxiety-free mileage, and intelligent, pure electric driving experiences.
GWM is positioning ORA as a "new generation electric car" aimed at urban youth. The brand aims to differentiate itself by leveraging GWM's extensive experience in vehicle manufacturing, quality control, and safety, integrated with advanced intelligent network technologies. ORA plans to offer stylish, smart, and safe mobility solutions for city dwellers.