Great Wall Motors Showcased WEY Brand and Parts Subsidiaries at Frankfurt Motor Show

Chinese automaker Great Wall Motor Company Limited (GWM) participated in the 2019 Frankfurt International Motor Show (IAA), showcasing its WEY luxury brand and four group component companies. At the event, GWM signaled its intent to challenge global automotive giants by leveraging China's technological advancements in areas such as 5G, AI, and new energy.

During the show, WEY brand Chairman Wei Jianjun announced a new globalization strategy for WEY, which includes establishing a research and development center in Germany. The brand aims for an official European market launch within two years, with Germany as the initial focus. The strategy, under the slogan "Making Luxury Affordable," intends to make premium vehicles more accessible.

At the exhibition, WEY displayed six vehicles and two cutting-edge technologies, including two concept cars: WEY-X and WEY-S. The WEY-S concept, which had its global debut at the show, represents the brand's future design language and styling direction targeted at a younger audience.

Additionally, four GWM component companies – HYCET, SVOLT, Nobo Auto, and Mind Electronic Appliances – attended for the first time, presenting a series of technological innovations. This participation underscored GWM's objective to represent the high standards of the Chinese automotive industry on a global stage.