GreenCore Solutions Launches Agentic Shopping Hub for FMCG Brands

GreenCore Solutions Corp. (GSC) has announced its Agentic Shopping Hub, a platform facilitating automated commerce for fast-moving consumer goods (FMCG). The hub enables brands to connect their own AI agents with retail grocery systems, bypassing traditional search-and-click e-commerce models.

Built on the Model Context Protocol (MCP), the platform lists brand agents across approximately 1.97 million points of sale. A core component of the system is gtinfetch.ai, a verification service that confirms product data against a database of 84 million barcodes. This step is intended to validate orders and ensure transaction integrity before final settlement occurs between the buyer's agent and the retailer.

The launch follows a shift in the retail landscape where major grocers, including Walmart, have begun adopting Agent Profiles and gateways to allow AI agents to navigate inventory autonomously. GSC CEO Matthew Keddy stated that the hub serves as a infrastructure layer, allowing brands to manage product availability and pricing in an environment where machine-driven transactions are replacing conventional consumer interfaces.