Greenfood completes divestment of Fresh Produce business to Dole Nordic
Greenfood AB announced the finalization of its previously announced divestment of its Fresh Produce business to Dole Nordic AB. The transaction received approval from the Swedish Competition Authority.
Swedish food group Greenfood AB confirmed today the completion of its divestment of the Fresh Produce business to Dole Nordic AB. The transaction, initially announced on December 17, 2025, has now been finalized after receiving the necessary approval from the Swedish Competition Authority and meeting customary closing conditions.
Details regarding the financial terms of the sale have not been disclosed by either party. The divestment marks a strategic shift for Greenfood.
Following the transaction, Greenfood will redirect its focus towards accelerating the growth of its healthy convenience food segments. The company's strategy prioritizes its Picadeli brand and other meal solutions within the health-conscious convenience food market.
The sale of the Fresh Produce division allows Greenfood to streamline its operations and concentrate on its core competencies in prepared meals and healthy convenience offerings, while Dole Nordic expands its presence in the Nordic fresh produce sector.