Grohe Showcases New Shower Technology and Design at ISH 2025

GROHE AG, a global brand for bathroom solutions and kitchen fittings, has announced a successful participation at ISH 2025, the leading international trade fair for HVAC + Water. The event drew 163,157 visitors, exceeding attendance figures from 2023 and underscoring the B2B industry's interest.

Key product unveilings included GROHE Purefoam, a new technology offering a multisensory foam experience in the shower, expanding into the wellness market. The company also presented its Rapido Heat Recovery shower system, which harnesses waste heat to reduce energy consumption by up to 50%. These introductions align with GROHE's "Pure Freude an Wasser" philosophy, emphasizing responsible enjoyment of water resources.

Further highlighting design trends, GROHE engaged visitors in selecting its Color of the Year 2025. The chosen color was "concrete," a sophisticated neutral shade reflecting growing demand for personalized and contemporary bathroom aesthetics. This selection will be introduced later in the year as a limited edition.

Alongside product innovation, GROHE emphasized its support for installers, detailing services like the GROHE+ loyalty program and a commitment to 48-hour spare parts delivery for warranty and service cases in select regions. The brand also highlighted its AI-powered product finder app for professionals.

The strong visitor turnout and positive reception at ISH 2025 signal the growing importance of the bathroom as a hub for wellbeing. GROHE's continued focus on quality, benefit-driven technology, and sustainable resource usage positions the company to shape future trends in water technology and design.