Groove Commerce Rebrands as The B2B eCommerce Agency
Baltimore-based Groove Commerce has rebranded as The B2B eCommerce Agency, signaling a strategic shift to focus exclusively on digital commerce solutions for manufacturers and distributors.
Founded in 2007, the Baltimore-based digital consultancy Groove Commerce has officially rebranded as The B2B eCommerce Agency. This move aligns the company’s public identity with its specialized focus on mid-market manufacturers and distributors, sectors currently navigating the complex transition from legacy manual processes to modern digital ordering systems.
CEO Ethan Giffin stated that B2B commerce requires a distinct approach compared to B2C, specifically regarding system integrations, customer-specific pricing, and internal operational alignment. The agency aims to bridge the gap between traditional operations and contemporary buyer expectations by implementing scalable, automated infrastructure.
Following nearly two decades in the industry, the firm plans to leverage its new brand identity to emphasize its "B2B eCommerce Blueprint" methodology. The agency has also announced plans for an industry summit scheduled for May 2027 in Baltimore, intended to facilitate knowledge sharing among sector leaders regarding digital revenue growth.