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Group 1 Automotive Continues Brand Unification with Rockwall Dealership

Group 1 Automotive, Inc. is continuing its nationwide brand alignment initiative. The Rockwall CDJR dealership has been rebranded as Group 1 CDJR Rockwall.

16 July 2026
Group 1 Automotive Continues Brand Unification with Rockwall Dealership

Group 1 Automotive, Inc., a major automotive retailer, is continuing its initiative to unify its dealership network across the United States. The former Rockwall CDJR location in Rockwall, Texas, has been rebranded and is now operating as Group 1 CDJR Rockwall.

This rebranding is part of a broader effort to establish a more consistent customer experience across Group 1's U.S. retail network. The Rockwall dealership has been part of Group 1's portfolio for nearly two decades. The new name formally connects the local facility to Group 1's national platform.

The transition, which began on October 22, 2025, did not involve any changes in ownership, staffing, or day-to-day operations. "The name on the building changed, but what matters here has not: a consistent, convenient, and transparent experience," said Ricky Ruth, General Manager of Group 1 CDJR Rockwall.

Group 1 CDJR Rockwall continues to serve customers from its existing location in Rockwall, offering new and pre-owned Chrysler, Dodge, Jeep, and Ram vehicles, as well as service and parts to the greater Dallas area. Group 1 Automotive operates a total of 251 dealerships in the U.S. and the U.K.

Original source: prnewswire.com