Gucci and Kering Establish First Circular Hub in Italy

Gucci, with support from Kering, has inaugurated Italy's first Circular Hub for luxury fashion. This initiative intends to accelerate the Italian fashion industry's production model's shift towards circularity by redefining the entire value chain, from raw materials and design to production optimization and logistics.

The hub will support the creation of future circular luxury products, maximizing the use of recycled materials, durability, repairability, and recyclability. This project aligns with Italy's National Recovery and Resilience Plan (PNRR) and the EU's circular economy strategy and emissions reduction targets for 2030.

Located in Tuscany, the hub will involve Kering's facilities, starting with Gucci's production sites, its Italian-based raw material suppliers, and finished product manufacturers. The scope will later expand to Kering's other brands and eventually open to the entire sector.

"The fashion industry needs to accelerate and launch serious actions to catalyze deep change," stated Marie-Claire Daveu, Chief Sustainability and Institutional Affairs Officer at Kering. "The creation of our Circular Hub represents a milestone in this direction. I am extremely pleased that the hub will see the light in Italy, home to some of the Group’s strongest and most renowned production hubs and know-how."

Gucci's Antonella Centra emphasized that circularity promotes a vision involving the entire production cycle, starting from raw materials. "With the launch of the Circular Hub, we will have the responsibility and framework to create a pathway for the future luxury industry." By sharing objectives and pooling resources, knowledge, and synergies, the hub will enable the entire luxury supply chain, particularly small and medium-sized enterprises, to play an active role.