Guideline Launches WRAP Cloud Audience Analytics Platform
Guideline has launched WRAP Cloud, a SaaS version of its WRAP platform for TV and CTV audience analysis. The new cloud-based solution aims to make audience analytics more accessible and efficient for media companies.
Guideline, a provider of ad intelligence and media plan management solutions, has launched WRAP Cloud. This new Software as a Service (SaaS) offering is an updated version of the company's WRAP platform, which has been a staple in the television industry for over 30 years for analyzing audience data. WRAP Cloud integrates AI and provides a modern, cloud-based approach to analyzing both linear TV and CTV audiences.
The new platform is available to major publishers, advertising agencies, and brands. It aims to deliver Guideline's trusted ad intelligence in a contemporary format, making audience analysis more accessible and removing the reliance on specialized experts and dedicated hardware. The software operates through a web browser, eliminating the need for installations or complex file management.
WRAP Cloud offers browser-based access to analytics tools from anywhere, speeds up user onboarding, and reduces the overhead associated with software maintenance. AI-driven features and new reports are updated automatically. The initial release includes core WRAP functionalities such as daily ratings, CTV measurement, and multi-market analysis.
Guideline states that WRAP Cloud is designed to meet the demands of today's media landscape, where teams often work remotely and require real-time data for decision-making. The SaaS platform ensures that all customers receive the latest reports, datasets, and AI capabilities as soon as they are released.