Gupshup bets on AI, eyes India listing
Conversational AI platform Gupshup is rebuilding its technology stack with AI capabilities and considering a local listing in India within 12-24 months.
Gupshup, a software company specializing in conversational platforms, is making a significant push into artificial intelligence (AI) to drive its next phase of growth. The company is integrating AI voice agents and model-agnostic solutions to transform its technological infrastructure into an AI-first platform.
The company's AI stack includes self-serve voice agents for customer support and operations. Its "Super Agent" layer orchestrates messaging, campaigns, CRM, and analytics through natural language commands. This solution is model-agnostic, with "Superclaw" enabling on-device deployment. AI and advanced orchestration products currently account for approximately 25% of revenue.
Gupshup serves over 50,000 enterprise clients across 130 countries, processing 120 billion messages annually. The company leverages its existing customer relationships and transaction volumes as a competitive advantage. Through AI integrations, Gupshup aims to increase revenue per customer.
Furthermore, Gupshup is evaluating a redomiciliation to India and a potential local stock market listing within the next 12-24 months. Investors will scrutinize whether its AI strategy translates into higher customer revenue, improved margins, and stronger retention.
The company faces competition from players like Meta and Jio, who are vying for position in the communication infrastructure space. Gupshup has also experienced valuation markdowns and some job cuts as it pivots towards AI.