Habanos, S.A. Unveils Montecristo Fragata Travel Humidor
Habanos, S.A. has launched the Montecristo Fragata travel humidor, exclusively designed for duty-free and travel retail channels. The product was unveiled at the TFWA World Exhibition & Conference in Cannes.
Havana, Cuba – Habanos, S.A. has introduced the Montecristo Fragata travel humidor, designed exclusively for duty-free and travel retail markets. The launch took place at the TFWA World Exhibition & Conference in Cannes, a key event for the travel retail industry.
The Montecristo Fragata strengthens the brand's presence in the travel segment, combining exclusivity, craftsmanship, and the distinctive character of one of Habanos' most prestigious brands. The Montecristo brand, founded in Havana in 1935, is recognized for its unique flavor and significant international market position.
The new humidor, named Fragata, references the novel "The Count of Monte Cristo," a narrative associated with travel and discovery. The humidor contains 20 Montecristo Fragata Habanos, a new vitola in the Duke format (ring gauge 54, length 140 mm). These cigars are handmade using tobacco leaves from the Vuelta Abajo region, offering a medium to full-bodied flavor profile.
Montecristo Fragata Habanos feature a special banderole bearing the "Montecristo Fragata" designation, highlighting the product's exclusive nature. The product will be available solely through duty-free and travel retail channels, offering Habanos enthusiasts a premium cigar experience during their journeys.