Habanos S.A. unveils Quai D'Orsay Concordia limited edition

Habanos S.A. formally introduced its new Quai D'Orsay Concordia cigar during a launch event held at the Las Ventas bullring in Madrid. The product represents the second limited edition release for the brand, targeting collectors and premium market consumers.

The event drew an audience of over 400 attendees to mark the introduction of the new line. The Quai D'Orsay brand, which historically maintained a niche following, has seen increased visibility as part of the company's broader portfolio management.

This release aligns with the company’s ongoing strategy of utilizing limited-run products to maintain market interest. Distribution details and regional availability are expected to be announced as the rollout progresses through 2026.