Haefele Flanagan Rebrands as hfco
Independent advisory and accounting firm Haefele Flanagan has adopted the new brand name hfco. The rebrand signifies the firm's evolution over nearly six decades and its continued investment in client relationships and forward-thinking guidance.
Maple Shade, N.J. – Independent advisory and accounting firm Haefele Flanagan has unveiled a new brand identity and name, hfco. The rebrand reflects the firm's growth over nearly six decades and its ongoing commitment to providing forward-thinking guidance, technological advancements, and strong client relationships.
The new identity features a refreshed firm name, a new visual identity, and an updated digital presence at hfco.com. The firm emphasizes that while the brand has evolved, its core strengths remain unchanged: deep industry expertise, consistent advisory teams, and a client-first approach.
"Solutions through listening has always been more than a tagline for us," said Jim Haefele, Leading Partner at hfco. "This rebrand is our way of showing up more clearly for the clients we serve and the communities we're part of. The look is bold and innovative which reflects what we've become while our commitment remains the same."
Founded in 1967, the firm has expanded from serving small and mid-sized businesses in southern New Jersey to a full-service advisory and accounting practice. Its services now include tax strategy, audit and assurance, growth advisory, valuation, and M&A advisory, with deepened expertise in sectors like construction, manufacturing, and real estate.
The new hfco brand is now live across all digital and marketing channels. The firm continues to invest in its capabilities, aiming to blend the depth of a long-term partner with the tools and thinking of a modern advisory practice.