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Hard Rock Cafe and Coca-Cola Launch Music Competition for Emerging Artists

Hard Rock Cafe and Coca-Cola have launched the Hard Rock Rising music competition. The contest involves 64 Hard Rock Cafe locations across 34 countries and aims to serve as a platform for emerging artists.

5 August 2026
Hard Rock Cafe and Coca-Cola Launch Music Competition for Emerging Artists

Hard Rock Cafe and Coca-Cola have initiated the global music competition Hard Rock Rising. This contest spans 64 Hard Rock Cafe locations in 34 countries, aiming to provide a significant platform for aspiring musicians.

The competition invites artists worldwide to submit their entries online. A multi-stage selection process will begin with local events at Hard Rock Cafe establishments, progressing to regional and ultimately a worldwide final. Participants will be evaluated on their musical talent and performance capabilities.

Winning artists will have the opportunity to perform at Hard Rock's international music festivals, secure a record deal, and receive a comprehensive marketing campaign. The initiative also features a substantial social media component designed to help artists build their fanbase and gain exposure.

Hard Rock Rising represents a considerable effort to identify and nurture new talent within the music industry. The program underscores the companies' commitment to supporting cultural events and launching the careers of emerging artists on a global scale.

Original source: prnewswire.com