Haribo expands U.S. portfolio with five single-flavor gummi products
Haribo has launched a collection of five new single-flavor gummi candies, each featuring a unique shape and non-artificial fruit profile, initially sold at Dollar Tree.
Confectionery manufacturer Haribo has introduced five new mono-flavored gummi products to its U.S. lineup. The collection includes 'Straw-Fairies' (strawberry), 'Blue Raspberr-Bees' (blue raspberry), 'Dragon's-Fruit' (dragon fruit), 'Fla-Mangos' (mango), and 'Pear-akeets' (pear). Each product features a distinct shape tailored to its specific flavor.
These items are packaged as single-flavor bags, departing from the company's traditional mixed-flavor assortments. The products are currently being rolled out in the U.S. market, with Dollar Tree serving as the initial retail partner for the launch. Zoe Lyle, Associate Brand Manager at Haribo, noted that the collection aims to offer consumers a focused taste experience.
Headquartered in Grafschaft, Germany, and with U.S. operations based in Rosemont, Illinois, Haribo remains one of the largest producers of gummi products globally. Founded in 1920, the family-owned business operates 15 production facilities across 11 countries.