HAWESKO Group Implements AI for Wine Recommendations

The HAWESKO Group, in collaboration with nexum and GK Software, has launched an AI-powered wine recommendation system across the online stores of its Hawesko, Vinos, and Tesdorpf brands. This initiative aims to assist customers in discovering suitable wines more efficiently while improving the operational effectiveness of its digital sales channels.

Traditionally, selecting wine often involves expert advice in specialty stores. The new technology seeks to replicate this guidance in the online retail environment. The system leverages data on product offerings, purchasing behavior, and customer preferences to generate personalized recommendations.

Central to this project is the GK AIR Personalization solution, which integrates intelligent product suggestions, cross-channel relevance management, and data-driven decision-making throughout the digital customer journey. This technology enables customers to find wines tailored to their interests, behavior, and individual preferences more quickly and easily.

These personalized recommendations extend beyond the online store, with plans to integrate them into campaigns and newsletters. Future applications include offering customers targeted suggestions based on occasion, past interactions, and personal interests, thereby enhancing the customer experience and supporting business objectives like increased conversion rates and average order value.