HBO Max Adds Vertical Video Feed for Content Discovery

Warner Bros. Discovery is introducing "HBO Max Shorts," a vertical video feed to its HBO Max streaming platform. The new feature is designed to assist users in finding new content by surfacing trailers, clips, and bonus material based on their individual watch history.

The feed operates similarly to vertical video formats popularized by platforms like TikTok. HBO Max Shorts will allow users to directly access full movies or series from short previews or add them to their watchlists.

This addition reflects a wider industry trend where streaming services are experimenting with new ways to showcase content and maintain user engagement. Competitors such as Netflix, Disney Plus, and Peacock have previously implemented similar short-form vertical video features.

"HBO Max Shorts" will be accessible via an icon located in the bottom navigation menu. This move represents another effort by Warner Bros. Discovery to enhance user experience and content discovery on the HBO Max platform within a competitive streaming landscape.