Healthcare Data Monetization Market to Reach $1.3 Billion by 2031

The healthcare data monetization market is forecast to reach $1.3 billion by 2031, a significant increase from $0.7 billion in 2026, according to a report by MarketsandMarkets™. The market is expected to grow at a compound annual growth rate of 14.5% during the forecast period.

Growth in the market is fueled by several factors, including the rapid adoption of Electronic Health Records (EHRs), which generate vast amounts of patient data for analysis. The increasing use of external data sources and the integration of complex healthcare datasets also contribute to market expansion. The need for cost control in healthcare motivates the leverage of data for more efficient operations and improved patient outcomes.

The market is segmented into direct and indirect data monetization. Direct data monetization, which involves the sale or licensing of data, accounted for the largest share in 2025. Cloud-based deployment models emerged as the fastest-growing segment, offering scalability and cost-effectiveness.

Advancements in artificial intelligence, machine learning, and cloud computing are expected to enable more sophisticated analytics and new monetization strategies. The utilization of healthcare data directly in medical research and the development of personalized medicine are poised to be key growth areas.