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Heilongjiang Province Promotes Cool Summer Destinations

China's northernmost province, Heilongjiang, is presenting itself as a cool escape from summer heat, leveraging its low temperatures, vast forests, and waterways.

27 July 2026
Heilongjiang Province Promotes Cool Summer Destinations

Heilongjiang Province in China is positioning itself as a cool destination during the summer months. Located in the country's northernmost region, the province is highlighting its low average temperatures and extensive green spaces to attract visitors.

The region boasts large forests, referred to as "forest oxygen bars," along with lush prairies and wetlands. Additionally, Heilongjiang's numerous rivers, lakes, and waterfalls contribute to its refreshing appeal and natural beauty.

A release from Xinhua Silk Road emphasizes the cooling attributes of Heilongjiang, aiming to attract domestic travelers seeking relief from summer heat. The promotion focuses on the province's natural resources as a primary draw for tourists.

Promotional efforts for Heilongjiang include past events such as a culture and tourism promotion in the city of Jixi, intended to boost the province's appeal as a travel destination.

Original source: prnewswire.com