Heineken 0.0 Reuses Serena Williams' Past US Open Tickets

Heineken 0.0 has launched a campaign utilizing Serena Williams' past US Open tickets. The objective is to rally the brand's followers and fans for the current tournament.

This initiative seeks to connect the tennis audience with consumers of non-alcoholic beer. Last year, following Williams' exit from the competition, Heineken 0.0 offered opportunities to attend matches, a strategy now being repeated.

The campaign highlights non-alcoholic beer as an option for enjoyment during sporting events, referencing Williams' career and impact. Heineken 0.0 emphasizes the ability to consume beer without alcohol amidst the excitement of such occasions.

Specific details on ticket distribution and campaign mechanics have not been released, though the company suggests followers stay tuned for further announcements.