Heineken USA Corrects Press Release on Serena Williams' Old US Open Tickets

Heineken USA has issued a correction to a press release originally published on August 3, 2026. The release, titled "HEINEKEN® 0.0 BRINGS SERENA WILLIAMS' OLD US OPEN TICKETS BACK INTO PLAY," contained an inaccuracy in its editorial notes.

The specific correction pertains to the sentence "Friends Have More Friends" found in the "Note to Editors" section. According to the revised release, the correct phrasing should be "Fans Have More Friends." While a small error, the company sought to ensure accuracy.

The original press release detailed how the Heineken® 0.0 brand was involved with Serena Williams' past US Open tickets. Further specifics regarding the nature of the promotion or the tickets themselves were not detailed in the correction notice, which focused solely on the editorial text.

Heineken USA markets an alcohol-free beer variant. The company has previously engaged celebrities, including Serena Williams, in its promotional activities.