HI-CHEW Debuts Collectibles in Collaboration with MGA's Miniverse
The HI-CHEW candy brand is entering the collectibles market through its first licensing collaboration with MGA's Miniverse. The partnership brings the iconic candy into miniature form.
HI-CHEW Debuts Collectibles in Collaboration with MGA's Miniverse
Irvine, Calif. – July 23, 2026 – HI-CHEW, the fruity and chewy candy brand, has launched its first licensing collaboration with MGA's Miniverse. This partnership introduces the popular HI-CHEW Original Mix as a collectible miniature product within the MGA's Miniverse Real Brands Vending Machine.
This new collectible marks HI-CHEW's entry into a new category, extending its brand presence beyond the candy aisle. The limited-edition vending machine features a detailed miniature version of the HI-CHEW Original Mix bag, complete with tiny HI-CHEW "chewlets." The machine also includes a miniature "credit card" for dispensing "snacks" and display shelves for showcasing the collection.
"At HI-CHEW, we are always looking for new ways to deepen how fans experience our brand beyond taste alone," said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. "As our first-ever licensing partnership, collaborating with MGA's Miniverse represents an exciting opportunity to bring the playful, colorful world of HI-CHEW to life through a unique collectible experience."
The product taps into the growing collectible culture, where consumers seek new ways to engage with their favorite brands. HI-CHEW's move into collectibles aims to reach a younger consumer base that has embraced the brand through social media and trend-driven collaborations.
The MGA's Miniverse Real Brands Vending Machine retails for $19.99 and is available at shop.mgae.com and retailers including Walmart, Target, and Amazon.